What content performs best on LinkedIn in 2026? 900,000 company posts

For company pages, posts with several photos. In 900,082 company posts from the past year, a post with two or more images drew a median 1.33 times its page's usual likes, and 32 percent doubled it. Video came next, at 1.13 times. Link previews and reposts with a comment fell well below.

Does the best format change with the page's size or industry?

Hardly. Several photos led for pages under 10,000 followers, from 10,000 to 50,000, and above, at 1.28 to 1.36 times the normal. They also led in all eleven B2B industries we checked, from security pages at 1.89 times to marketing pages, where video tied them at 1.12.

Is one image better than a text post on LinkedIn?

About the same in the median: a company post with one image drew 1.04 times its page's normal, and a text post 1.05. One image doubled the normal a little more often, 25 percent of the time against 22 percent. A second photo did not help, but a third did, as the FAQ below shows.

PDF documents did worse than either, at 0.96 times the normal, though Metricool's 2026 study put carousels on top. Why the counts disagree is in LinkedIn carousel vs multi-image post. Video's specs, and a study of personal profiles that argues against it, are in LinkedIn video in 2026.

More words, and no link preview. Company posts of 800 to 1,500 characters drew 1.11 times their page's normal, and those under 300 drew 0.85. An image or text post with a link in its words drew about its page's normal, a little below the same post without one. Hashtags changed nothing.

How long a post can be, and where LinkedIn cuts it off, is in LinkedIn character limits. The first comment as a home for links is in does LinkedIn penalise posts with links, and hashtags in do LinkedIn hashtags still work.

Should a company page post short updates?

Fewer of them. Company posts under 300 characters were the only length that drew below their page's normal, at 0.85 times, and 17 percent doubled it. Before a one-line update goes out, add what changed, who it is for, and why a buyer should care.

Does a link in the text hurt a company's video post?

Not in our count. A company video with a link in its text drew 1.12 times its page's normal, and one without drew 1.13. Several photos paid the most for a link: 1.16 times the normal with one in the text, 1.40 without.

Reposts with a comment, then link previews. A company page that reposted someone else's post with a line of its own drew a median 0.57 times its usual likes, and 8 percent doubled it. A post built around a link preview drew 0.73. An image post with the link in its text drew 1.0.

How should a company page share its own blog post on LinkedIn?

As an image or text post that makes the point in its own words, with the link inside the text. In our count that drew about the page's normal, against 0.73 times for a post built around the link preview. Link previews also drew the fewest comments: 35 percent got one, against 59 percent of videos.

Should a company page repost its employees' posts?

For the page's own numbers, it costs: a repost with a comment drew 0.57 times the page's normal in our count. What the repost does for the employee's post, by putting it in front of the page's followers, our count cannot see. The two ways to repost are compared in LinkedIn repost vs repost with your thoughts.

By judging every post against the page's own normal, then studying posts that beat their normal at companies like it. The figures above are medians across more than 20,000 pages. Each page's readers differ, so its own numbers, and those of pages like it, are the test.

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These numbers come from the library innernote keeps to learn what works on LinkedIn: 3.7 million posts from 28,000 company pages and 12,800 people. Book a call, and we will show you the posts that beat their page's normal at companies like yours: innernote for teams.