Employee advocacy on LinkedIn that sounds like your people.

People who work at a company posting about their work from their own LinkedIn profiles. It works when each person writes in their own words about what they actually do, and stops working when everyone posts the same paragraph. innernote gives your team one company voice to draw from and writes each person's posts in their own voice.

Start with a few people who do the work and want to post. Agree what the company is happy for them to talk about, give them subjects instead of finished text, and read the posts together each week. innernote keeps the company's facts in one place, writes each person's posts in their voice, and lets you approve every post before it goes out.

Make it take minutes. People stop when the blank page is still there every week, so ask for a voice note about what happened at work and give them a draft to read. In innernote that voice note becomes a post in their own words, and you see it before it goes out.

Posts from people reach their own networks, which the company page does not reach. It helps hiring and sales, because candidates and buyers see the people they would work with. innernote makes it a few minutes a week for each person, in their own voice, with the company page in the same place.

Posts, photos and videos that a company's own people make about their work, on their own accounts. It carries weight because it comes from someone who does the work. innernote helps your team post it every week, each person in their own voice, from the company's facts.

Software that helps a company's people post on LinkedIn: what to post about, a draft, an approval and the day it goes out. Many hand everyone the same post to share. innernote writes each person's own post from the company's facts, in their voice, and you approve it.

Reshare it from the company page with a line of your own, and ask colleagues who have something to add to comment early. In innernote the post can tag the company page, and the page's own post on the same news can go out the same day.

For a team whose people know their field, yes: each post reaches people the company page does not. It costs little once the writing takes minutes. innernote turns a voice note into a post in each person's own words, and you approve it before it goes out.