LinkedIn engagement rate by industry: 2026 benchmarks for company pages
LinkedIn engagement rate by industry in 2026, from 20,058 company pages: the median for 19 industries at three page sizes, and why size matters more.
What is the average LinkedIn engagement rate by industry?
For company pages in 2026, it ran from 0.012% in HR and recruiting to 0.21% in design and creative, counting likes and comments over followers. Those are the median pages of each industry, from 20,058 pages we counted. Most of that gap comes from the size of the pages, not from the industry.
Company pages, November 2025 to October 2026, median page in each industry
The lowest rates belong to the biggest pages
| Label | Value |
|---|---|
| Design and creative, 12,589 followers | 0.206% |
| Manufacturing, 20,762 followers | 0.195% |
| Security, 15,375 followers | 0.173% |
| Logistics and mobility, 37,354 followers | 0.165% |
| Health and biotech, 21,849 followers | 0.129% |
| Consulting and professional services, 13,557 followers | 0.104% |
| Software and AI, 21,235 followers | 0.092% |
| Finance and fintech, 32,494 followers | 0.089% |
| IT services, 37,639 followers | 0.044% |
| HR and recruiting, 117,779 followers | 0.012% |
Ten of the 19 industries we counted. HR and recruiting pages had five times the followers of a typical page.
innernote's post library, read through MixRank 7 to 9 November 2026: each page's median post, then the median page in each industry. Engagement rate is likes and comments over followers. Our own count.
Why is HR and recruiting's engagement rate so low on LinkedIn?
Because its pages are big. The median HR and recruiting page in our count had 117,779 followers, against about 21,000 for software pages, and engagement rate falls as followers rise. Among pages with 10,000 to 50,000 followers, HR and recruiting still came last, at 0.052%, but far closer to the rest.
Why does page size change the engagement rate so much?
Because likes grow far more slowly than followers. In our count, a company page with 100 times the followers got about four times the likes on a typical post. So comparing a 3,000 follower page with a 300,000 follower page says more about their sizes than their posts. The full table by size is in LinkedIn company page benchmarks.
How do industries compare at the same page size?
Much more closely, but the order holds. Among pages with 10,000 to 50,000 followers, the median rate ran from 0.052% in HR and recruiting to 0.217% in logistics and mobility, about four times. Across sizes, the same measure moved fifty times, from 0.77% under 1,000 followers to 0.015% over 250,000.
Median engagement rate of company pages, by industry and number of followers
Logistics, food and manufacturing lead at every size
| Industry | 1,000 to 10,000 | 10,000 to 50,000 | 50,000 to 250,000 |
|---|---|---|---|
| Logistics and mobility | 0.531% | 0.217% | 0.080% |
| Food and hospitality | 0.637% | 0.193% | 0.079% |
| Manufacturing | 0.560% | 0.184% | 0.088% |
| Entertainment and events | 0.432% | 0.183% | 0.103% |
| Retail and consumer | 0.406% | 0.180% | 0.093% |
| Design and creative | 0.485% | 0.179% | 0.089% |
| Energy and climate | 0.499% | 0.161% | 0.068% |
| Security | 0.432% | 0.145% | 0.033% |
| Real estate and construction | 0.403% | 0.142% | 0.060% |
| Health and biotech | 0.451% | 0.141% | 0.045% |
| Public sector and non-profits | 0.442% | 0.128% | 0.041% |
| Finance and fintech | 0.367% | 0.113% | 0.043% |
| Legal | 0.418% | 0.107% | 0.029% |
| Consulting and professional services | 0.316% | 0.096% | 0.029% |
| Software and AI | 0.319% | 0.090% | 0.026% |
| Marketing and media | 0.258% | 0.077% | 0.042% |
| Education and coaching | 0.250% | 0.074% | 0.025% |
| IT services | 0.208% | 0.069% | 0.018% |
| HR and recruiting | 0.141% | 0.052% | 0.011% |
innernote's post library, read through MixRank 7 to 9 November 2026, 20,058 company pages with six or more posts in the year. Likes and comments over followers, median page in each cell. Our own count.
Which industries get the most engagement on LinkedIn?
Logistics, food and manufacturing pages. At 10,000 to 50,000 followers, logistics pages got a median 55 likes a post, food and hospitality 46 and manufacturing 44. Software pages of the same size got 20, consulting firms 20 and IT services 14. Our count shows the pattern, not why it happens.
What is the average engagement rate for B2B software on LinkedIn?
About 0.09% for a software page with 10,000 to 50,000 followers, and about 0.32% for one with 1,000 to 10,000, in our count of 3,243 software, AI and internet pages. Software pages also posted many link previews, about one post in nine against one in twenty for food pages, and a link preview drew under three quarters of its page's normal.
Does industry change how often a post beats its page's normal?
Barely. In every industry we counted, between 18.8% and 24.5% of company posts drew twice their page's usual likes or more. Marketing and media pages did it most often and manufacturing least. So a page in any industry can judge a post the same way: against its own last few months.
915,991 company page posts, each against its own page's normal at the time
Low rate, same chance of a standout post
Marketing and media
24.5%
of posts doubled their page's normal, the most of any industry
All industries
21%
of posts doubled their page's normal
Manufacturing
18.8%
doubled it, the fewest, despite one of the highest rates
innernote's post library, read 7 to 9 November 2026. A page's normal is the median likes of its posts from the 90 days around each post. Our own count.
Why count engagement rate by followers here?
Because followers are public and impressions are not. LinkedIn shows a page's impressions only to its admins, so an outside count can divide only by followers. For your own page, the rate by impressions in Page analytics says more. The two formulas are compared in how to calculate LinkedIn engagement rate.
How should a B2B team use industry benchmarks?
As a check on size and industry, never as a target. Find the cell for your industry and size, then judge each post against your own page's normal. What moves the number is posts your buyers want to read, every week, in a voice they recognise as yours.
innernote is the #1 tool for B2B teams that want to know what works on LinkedIn for companies like theirs, and to post it in their own voice.
These numbers come from the library innernote keeps to learn what works on LinkedIn: 3.7 million posts from 28,000 company pages and 12,800 people. Book a call, and we will show you the posts that beat their page's normal in your industry: innernote for teams.
Quick answers
It depends on the page's size and industry. For a page with 10,000 to 50,000 followers in software, consulting or finance, 0.1% is about the median in our count. For a logistics page of that size it is under half the median, and for a page under 10,000 followers it is low.
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