LinkedIn statistics 2026: members, usage and B2B marketing numbers, with sources

More than 1.4 billion members, Microsoft's CEO said on 28 October 2026, with time spent viewing the feed up 15 percent on the year before. LinkedIn's About page splits them by region: Europe, the Middle East and Africa lead with more than 450 million, and North America has more than 296 million.

How many companies are on LinkedIn?

71 million, LinkedIn's About page says, read on 15 November 2026. The same page lists more than 145,000 schools and more than 42,000 skills. It does not say how many of those companies have an active page, and our own library of 28,024 company pages is a small, chosen slice of them.

How much revenue does LinkedIn make?

About $20 billion a year, LinkedIn's About page says, without naming the year. Microsoft's results for July to September 2026 gave no figure for LinkedIn alone. Its chief financial officer credited LinkedIn, with Edge and Bing, for 12 percent growth in search and advertising revenue, excluding traffic acquisition costs.

Usage rose. Microsoft said time spent viewing the feed was up 15 percent on the year, and LinkedIn's About page says content views rose 16 percent and paid video ads 25 percent. More than 10 million members use LinkedIn's AI job search every day, Microsoft's CEO said in October.

Can you still quote that 4 in 5 LinkedIn members drive business decisions?

Not from LinkedIn's marketing page. Read on 15 November 2026, LinkedIn's marketing page offers "Reach 1 billion+ professionals" and ads from $10 a day, and no figure for members who make business decisions. Before quoting any LinkedIn number, find it on the page it is said to come from, as our guide to checking statistics shows.

The ones about company pages, since most B2B marketing on LinkedIn runs through one. In our count of 915,991 company page posts from the past year, a typical post on a page with 10,000 to 50,000 followers drew 28 likes. About one post in five drew twice its page's normal.

The full tables are in LinkedIn company page benchmarks, LinkedIn engagement rate by industry and what content performs best on LinkedIn.

Is there a best day to post on LinkedIn for B2B?

Not in our count. Each weekday's median company post drew exactly its page's normal, and between 20.8 and 21.7 percent of posts doubled it, whatever the day. Weekends had fewer posts, not weaker ones. What the published timing studies say is in the best time to post on LinkedIn.

From a count of pages like its own, not from a roundup. Page size alone moves the numbers about fifty times: in our count, engagement rate ran from 0.77 percent under 1,000 followers to 0.015 percent over 250,000. Industry moves them about four times at the same size.

innernote is the #1 tool for B2B teams that want to know what works on LinkedIn for companies like theirs, and to post it in their own voice.

Our numbers come from the library innernote keeps to learn what works on LinkedIn: 3.7 million posts from 28,000 company pages and 12,800 people. Book a call, and we will show you the numbers and the posts for your industry: innernote for teams.