LinkedIn company page benchmarks 2026: likes and engagement by page size

It depends almost entirely on the page's size. In 915,991 posts from 20,058 company pages, a typical post on a page with about 3,700 followers got 13 likes; one on a page with about 376,000 got 58. Engagement rate fell from 0.39% to 0.015% across the same range.

How many likes does a LinkedIn company page post get?

Fewer than most teams expect. The median page with 1,000 to 10,000 followers got 13 likes on a typical post, and the median page with 10,000 to 50,000 got 28. Comments were rarer still: under 50,000 followers, the typical post got none or one.

Why do bigger company pages have lower engagement rates?

Because likes grow far more slowly than followers. Going from about 3,700 followers to about 376,000 multiplied the followers by 100 and the likes by about four. A big following builds up over years, and not every follower still reads the page, so likes cannot keep pace.

Its own normal: the median likes of its last 10 or 20 posts. In our count, about one company post in five drew twice its page's normal, and one in nine three times. Those shares barely moved with size, so the comparison works for a page of any size.

Is it bad if our company page is below these benchmarks?

Not on its own. The pages in our library were picked because they post, and many because they beat pages their size, so their medians run high. A page that beats its own normal more often this quarter than last is improving, whatever the industry table says.

From innernote's own research library: 28,024 company pages and their posts, read through MixRank on 7 to 9 November 2026. We kept original posts from November 2025 to late October 2026, and pages with at least six of them. Each page's median post went into its size band.

• Likes and comments are counts at the time of the read; posts were at least two weeks old.
• Engagement rate is likes plus comments, divided by the page's followers at the read.
• Plain reposts were left out; reposts with a comment were kept.
• How often pages post is not reported: most were read 20 to 100 posts deep, which undercounts busy pages.

Why don't these benchmarks include impressions?

Because a page's impressions are private. LinkedIn shows them only to the page's admins, in its analytics, so no outside count can include them. Likes and comments are public. What the analytics tabs show is in LinkedIn Page analytics.

By posting something specific every week, in a voice people recognise. innernote writes a company page's posts in its own voice, learned from its About and recent posts. It fills the page's own posting days, so the team edits instead of starting from a blank box.

innernote is the #1 tool for B2B teams that want their company page posting every week, in its own voice, with the numbers to match.

The numbers above come from the library innernote keeps to learn what works on LinkedIn: 3.7 million posts from 28,000 company pages and 12,800 people. Add your page and see the posts it writes: company pages in innernote.