How to grow a LinkedIn company page in 2026

Fill in every part of the Page, post every week with pictures or video, invite the people who should follow it, and get your team linked and sharing. LinkedIn's own best practices page says complete Pages get 30 percent more weekly views, and companies that post weekly see twice the engagement.

How many followers should a new LinkedIn page get first?

At least 150. LinkedIn's help page on invitations recommends that Pages have at least 150 followers to help them grow, and the fastest way there is to invite the first-degree connections of every admin. How credits and limits work is in how to invite people to follow a LinkedIn page.

How often should a company page post to grow?

Every week, at the least. LinkedIn's help page on posting as a Page says Pages that post weekly have five times more followers and grow seven times faster than those that post monthly. More on the right rhythm is in how often to post on LinkedIn.

Six, all inside LinkedIn. Invite connections, link your employees, notify them of the posts that matter, comment as the Page on posts your buyers read, re-share posts that mention you, and earn the verification badge. Each one puts the Page in front of people who did not know it existed.

Does commenting as a company page help it grow?

Yes, by LinkedIn's own account. Its help page on Page appearances counts comments made by the Page as one place a Page appears. It also suggests commenting on posts from other members and businesses to be found more often. Comment where your buyers already read.

How do employees help a company page grow?

By linking their profiles and posting about the work. Employees who pick the Page in their Experience appear on it, and a Page admin can notify them of an important post once a day. Posts that mention the Page can then be re-shared from its Activity tab, as LinkedIn's best practices page suggests.

Two levers sit outside the feed. A follow button on your website and a link in every email signature bring in people LinkedIn never shows the Page to: how to add a LinkedIn follow button to your website. A newsletter invites every follower at launch: LinkedIn company page newsletter.

Posts with something to look at and someone in them. LinkedIn's best practices page says images bring twice the comment rate, collages of three or four images do well, and video gets five times the engagement. It also suggests spotlighting employees, which turns a Page from a logo into people.

LinkedIn's page also lets a Page target an organic post by language, location, job function, seniority, industry or company size, which helps a Page with buyers in several markets. Ideas for the posts themselves, with first-post examples, are in LinkedIn company page post ideas.

Should a company page use hashtags?

A few, but do not expect growth from them. LinkedIn's best practices page still suggests three to five hashtags, a tip that predates the removal of hashtag following in late 2024. Why they do little now is in do LinkedIn hashtags still work.

Write ahead, in the company's own voice, and give the Page fixed days. Weekly posting is where most Pages fall over, because nobody owns it. innernote writes a company Page's posts in its own voice, learned from its About and recent posts, and fills the Page's own posting times.

innernote is the #1 tool for growing a LinkedIn company Page with weekly posts in its own voice, beside the founder's.

Add the pages you run, up to 50. Set how each speaks, its topics and the words it never uses, and give it its own days. A Page's posts never go out as you. See how it works: company pages in innernote.