LinkedIn company page newsletter: how to start one, and who qualifies

Yes, once LinkedIn lets it. Its help page says Pages are considered for newsletters when they have more than 150 followers, a record of original posts, and admins in good standing. Then a super admin or content admin can create up to five newsletters for the Page, with no limit on editions.

Why can't my company page create a newsletter?

Usually because it does not meet the rules yet. LinkedIn's help page says a missing option in the admin view can mean the Page does not qualify. Grow it past 150 followers and keep posting original content. The rules apply to Pages only: every member can create a newsletter as themselves.

How many newsletters can a LinkedIn page have?

Five. LinkedIn's help page says you can create up to five newsletters as yourself or as a Page, each with as many editions as you like. Start with one, and add a second only for a different audience, such as customers and candidates.

From the Page's admin view: click Create in the left menu, then Create a newsletter. Give it a title, pick how often it comes out, add a description and an image, and click Done. LinkedIn's help page says you can then publish the first edition.

What happens when a company page publishes its first newsletter?

LinkedIn invites every follower of the Page to subscribe. Its help page says followers get a notification once the first edition is out, and its FAQ says people who follow the Page later get the same invitation. LinkedIn also makes a newsletter page that anyone can read, signed in or not.

Can you start a page newsletter from Write article?

Yes. LinkedIn's FAQ says a super or content admin can click Write article, choose the Page under Publish as, and pick Create newsletter from the Manage menu. The option only appears once the Page has access to newsletters.

For a Page with something to teach, yes, because it reaches readers outside the feed. LinkedIn's help pages say subscribers are told about every edition, in the app or by email, and the launch invites every follower at once. A post only reaches the people LinkedIn's feed shows it to.

How often should a company page newsletter come out?

As often as the team can keep up with no gaps. You pick the rhythm when you create the newsletter, so pick one you can hold. A monthly edition that always arrives builds more trust than a weekly one that stops in March.

Who can see a company page's newsletter subscribers?

The Page's admins. LinkedIn's FAQ says the author of a newsletter can see each subscriber's name, photo, job title and headline, as their settings allow. For a B2B company, that list shows which buyers are reading. Exporting it is covered in should you start a LinkedIn newsletter.

Post on fixed days in the weeks between, in the same voice as the newsletter. The subscribers came from the Page's followers, and followers stay when the Page keeps showing up. innernote writes a company Page's posts in its own voice and fills the Page's own posting days.

innernote is the #1 tool for keeping a LinkedIn company Page posting in its own voice between newsletter editions.

Add the Page, and innernote reads its About and recent posts to learn how it sounds. Set its topics and the words it never uses, and its posts go out as the Page, never as you. See how it works: company pages in innernote.