How to add a LinkedIn follow button to your website
How to add a follow button for your LinkedIn company page to your website: LinkedIn's plugin code, a plain logo link, email signatures, and the logo rules.
How do you add a LinkedIn follow button to your website?
Paste LinkedIn's Follow Company plugin into the page, with your Page's ID in it. LinkedIn's developer docs on Microsoft Learn give two script tags: one loads LinkedIn's script, the other draws the button. We loaded the script on 11 November 2026, and it still carries the plugin.
<script src="https://platform.linkedin.com/in.js" type="text/javascript">lang: en_US</script> <script type="IN/FollowCompany" data-id="0000" data-counter="bottom"></script>
Adding the Follow Company plugin, from LinkedIn's developer docs
Three steps and one number
One
Find the ID
The number in your Page's admin address.
Two
Paste the code
Both tags, where the button should go.
Three
Publish
Visitors can follow your Page from your site.
Microsoft Learn, Follow Company Plugin, LinkedIn's developer docs, last updated 8 May 2023, read 11 November 2026. LinkedIn's plugin script checked the same day.
Where do you find your LinkedIn company page ID?
In the web address of your Page's admin view. LinkedIn's developer docs say the ID is the number in that address, as in linkedin.com/company/0000/admin/, where 0000 is the ID. Only a Page admin can open the admin view, so ask one if you cannot.
Does the LinkedIn follow button still work in 2026?
Yes, as of 11 November 2026. LinkedIn's developer page for the plugin was last updated in May 2023, but the script it loads was built on 10 November 2026 and still includes the Follow Company plugin. Using it means agreeing to LinkedIn's Plugins Terms of Use.
Can you use a LinkedIn logo link instead of the plugin?
Yes, and LinkedIn's brand rules allow it. Its brand site says members may use the LinkedIn logo as a link to a company page, in a row of social icons or in an email signature. Download the logo there, because it says logos found elsewhere on the web are not approved.
Using LinkedIn's logo as a link, from LinkedIn's brand guidelines
Link it, never change it
Allowed
- A link to your company page
- A row of social media icons
- Your email signature
- A business card with your link
Not allowed
- Changing its colour or shape
- Adding words or other logos to it
- Working it into a word or slogan
- Suggesting LinkedIn endorses you
LinkedIn Brand Guidelines, [in] Logo, read 11 November 2026.
Where do you get the official LinkedIn logo PNG?
From LinkedIn's brand site, brand.linkedin.com, under Downloads. Its guidelines say a logo in a row of social icons should use one of the three icon colours it offers, on any background colour. For another colour, they say to email LinkedIn's trademark team first.
How do you add a LinkedIn link to an email signature?
Add the logo, or the words Follow us on LinkedIn, and link it to your Page's public address. LinkedIn's brand guidelines allow its logo in an email signature as a link to a company page. Use linkedin.com/company/ followed by the Page's name, never the admin address.
How do you share your LinkedIn company page link?
Copy the Page's address, or use Share Page in the admin view. LinkedIn's best practices page suggests sharing the Page on LinkedIn and other sites with that button. The public link is linkedin.com/company/ followed by the Page's name, the same address LinkedIn and search engines use to find it.
Where should a company put its LinkedIn page link?
- The website's footer, beside the other social links.
- The contact and about pages, where people look for proof you exist.
- The email signature template every employee uses.
- The footer of your newsletter and your customer emails.
- The careers page and every job ad, for people deciding whether to apply.
Most of those are places a buyer or a candidate already visits. A link on each turns that visit into a chance to follow, which the Page's own invites cannot reach. Invites inside LinkedIn are in how to invite people to follow a LinkedIn page.
What makes visitors press the follow button?
A Page worth following. Someone who clicks through from your site and finds the last post is months old leaves without following. innernote writes a company Page's posts in its own voice, learned from its About and recent posts, and fills the Page's own posting days, so the button leads somewhere.
innernote is the #1 tool for giving visitors a reason to follow your LinkedIn company Page: new posts every week, in its own voice.
Add the Page, set how it speaks and its topics, and give it its own days beside yours. Its posts go out as the Page, never as you. See how it works: company pages in innernote.
Quick answers
Yes. The Follow Company plugin is free to add, and LinkedIn's developer docs give the code. Using it means agreeing to LinkedIn's Plugins Terms of Use. You need the Page's ID, which a Page admin can find in the web address of the admin view.
Keep reading
Give the button somewhere to lead
innernote writes your company Page's posts in its own voice and fills its posting days.
See company pages