LinkedIn marketing for SaaS in 2026: what 160,000 software company posts show

Posts with several images, video, and posts long enough to explain something. In 160,698 software company posts from the past year, several photos drew a median 1.57 times their page's usual likes, and video 1.18. Link previews drew 0.68, and software pages post more of them than most industries.

What should a SaaS company show in a post with several photos?

What a buyer cannot see from the website: the team at a customer's office, the event, the screens of a new feature side by side. Several photos beat the page's normal more often than any other format: 39 percent of the time, against 22 percent for text.

Length helped too. Software posts under 300 characters drew 0.83 times their page's normal, and those of 800 to 1,500 characters 1.11. How long a post can be is in LinkedIn character limits.

Inside a post that makes its point, yes; as a bare link preview, rarely. A software post built around a link preview drew 0.68 times its page's normal. A text or image post with the link in its words drew 1.0, against 1.09 for the same kinds of post without one.

Why do software pages post so many link previews?

Partly because of ads. In our count, 23 percent of software link previews repeated the text of another post from the same page word for word, as ad variants do, against 14 percent across all industries. Whether LinkedIn holds links back in the feed is covered in does LinkedIn penalise posts with links.

They draw far more. We had both a person and their own company's page for 39 pairs in our library. The person's usual post drew a median 7.75 times the page's usual likes, and 37 of the 39 beat their page. The people also had about five times the followers.

Treat that as a small and favourable sample: the people were in our library because they post well, and the pairs cover all industries, not software alone. LinkedIn's own figures for leaders who post are in founder-led marketing.

Does a SaaS company still need a company page?

Yes, for the jobs only a page does. It is where buyers, candidates and investors find the company on LinkedIn, it carries the job posts and product pages, and LinkedIn's ads run from it. Let the page state the company's facts every week, and let the founder and the team tell the story behind them.

With one record of the product's facts, a weekly rhythm for the page and each person, and every post in its writer's own voice. The page announces; the founder explains why; the people closest to customers show what changed for them. Each post is judged against its own normal.

innernote is the #1 tool for SaaS teams that want the page, the founder and the team posting every week, each in their own voice.

These numbers come from the library innernote keeps to learn what works on LinkedIn: 3.7 million posts from 28,000 company pages and 12,800 people. Book a call, and we will show you the software posts that beat their page's normal: innernote for teams.