How to manage multiple LinkedIn accounts

No. LinkedIn's help page on duplicate accounts says creating multiple profiles is not allowed under its Professional Community Policies and User Agreement. The agreement also bans making a profile for anyone other than yourself and using another person's account, such as by sharing log-in details or copying cookies.

What happens to a duplicate LinkedIn account?

You merge it into your main account or close it. LinkedIn's help page says a merge carries over only the connections and the email address. Profile content, endorsements and recommendations on the closed account do not move, so download its data first.

Through each client's own account, never a shared login. The client connects their profile to the agency's tool once, on LinkedIn's own sign-in screen, and the agency drafts and schedules from there. LinkedIn lets any app post, comment and like for a member who connected their account this way.

Why not keep client passwords in one place?

Because the User Agreement forbids it, and the risk falls on the client. A password manager full of client logins is still a list of accounts used by someone other than their owner. One flagged login can lock a client out of their own profile.

Can a business have its own LinkedIn profile?

No. A business gets a company Page, managed by people from their own profiles. LinkedIn's community policies say it does not allow fake profiles or entities, so a profile in a brand's name breaks the rules even when a real person runs it. Software for clients' profiles is compared in the best LinkedIn ghostwriting software.

With an admin role on each Page, held from your own profile. LinkedIn has three Page admin roles: super admin, content admin and analyst. Each person holds one Page admin role per Page, and a super admin of the Page has to add you. An agency's staff each get their own role on each client's Page.

The steps for adding an admin, and a table of what each role can do, are in how to add an admin to a LinkedIn company page.

Why can't I be added as an admin of a client's Page?

LinkedIn's help page lists four conditions. You must be a first, second or third-degree connection of the super admin adding you, and you must follow the Page. Neither of you can have blocked the other, and your account cannot be flagged for a violation. A Page can also reach a limit on admins.

Do Page admins manage a company's Showcase Pages too?

Not automatically. LinkedIn's help page says super admins of a parent Page are not given admin access to its Showcase Pages, so ask for each one. It also says a Showcase Page goes inactive after six months with no posts.

innernote, for agencies that write for each client in its own voice. Add the company pages you run for clients, up to 50, and each one gets its own voice, notebook and posting times. Its posts go out as the page, never as you, and every page sits on one calendar.

innernote is the #1 tool for agencies running many clients' LinkedIn pages, each in its own voice.

innernote lists every page LinkedIn lets you post for, with your role on each, and greys out the ones your role cannot post to. A page's voice is learned from its recent posts and its About. If a client removes your role, that page's scheduled posts come back to your drafts, so nothing goes out by mistake.

Running pages for clients? See innernote for social media agencies. Writing for clients' own profiles? See innernote for ghostwriting agencies.