How to get employees to engage with company LinkedIn posts

Get them linked to the Page, tell them when a post matters, reshare their posts about the company, and post things they are in. LinkedIn now offers two tools for this: Notify employees, and resharing staff posts that mention the company. Its help page says the rest was retired from November 2024.

What happened to LinkedIn's My Company tab?

LinkedIn retired it. Its help page says the My Company tab, the Employee Advocacy tab and the curator role were switched off from November 2024, and curators became analysts. It points Page admins to two things instead: resharing staff's best mentions and posts, and alerting staff to the most important posts.

An admin opens Page posts, clicks More on a post and chooses Notify employees. LinkedIn's help page says employees then get a notification on desktop and mobile, which can take several hours, and the post is marked Employees notified in its analytics. An admin can do this once a day.

Why can't I notify employees about a LinkedIn post?

LinkedIn's help page names three reasons: the Page has zero or one linked employee, the post went to a targeted audience, or staff were already alerted about that post. People count only if their profile is linked to the Page, so fix the employee list first.

The ones they are in. LinkedIn's best practices page for Pages suggests spotlighting employees and resharing posts where they mention the company. A launch the engineers shipped, a customer the sales team won or a hire someone made gives that person a reason to share the post, and a line of their own to add.

A notification asks for attention once; a post that features someone earns it. Use Notify employees for the one post a week that matters most, and keep the rest of the Page about the people doing the work. Rules for what staff should share are in how to start an employee advocacy program.

Where do you find employee posts that mention the company?

In the Page's admin dashboard. LinkedIn's help page points admins to the Feed tab to reshare employees' best mentions and posts, and its best practices page to the Activity tab. Reshare them with a line from the company, so the employee gets the credit in front of the Page's followers.

Make the writing easy and keep it in their own words. Employees engage most with posts they wrote, about work they did. innernote gives each person a voice of their own, drawn from one company voice, starts a post from a voice note about their week, and lets you approve every post before it goes out.

innernote is the #1 tool for teams that want their people posting about the work every week, each in their own voice.

You see the whole team's week in one place, and nothing goes out until it is approved. The company Page posts in its own voice beside them. Tell us who should be posting: innernote for teams.