How to announce a new hire on LinkedIn (with welcome post examples)
How to announce a new hire on LinkedIn: who should post it, when, what a welcome post says, five examples to adapt, and how a Page welcomes a teammate.
How do you announce a new hire on LinkedIn?
Post on or after their first day, once they have said yes to it. Say who they are in one line, what they will own, and why they chose you, in their words if you can. Post it from the founder's or manager's profile, and let the company page share it or welcome them in its own post.
What a welcome post says, in order
Five lines make a good welcome
Who they are
One thing from their past that matters for this job.
What they will own
The problem they take on, in plain words.
Why they chose you
Their reason, quoted, with their OK.
What changes
What customers or the team will notice.
How to say hello
Tag them so people can welcome them.
Our own structure.
Should the founder or the company page announce a new hire?
Both, in different words. The founder's post tells the story: why this person, why now. The company page keeps the record and reaches its followers. Which of the two LinkedIn shows more widely is in company page or personal profile.
When the new hire is the CEO, the order of posts changes, as how to announce a new CEO on LinkedIn sets out.
When should you announce a new hire on LinkedIn?
On their first day or after, never before they have told their old employer. Ask first: some people want to update their own profile before anyone posts about them. A post a week in, with something they have already done, often says more than one on day one.
What should a welcome post for a new employee say?
Something only this person and this job could make true. A post that would fit any hire reads like a form letter. Name the problem they take on, a detail from their past that fits it, and one line in their own words. Here are five examples, all invented, to adapt.
For eight months every support ticket came to me. Today that changes. Priya joins as our first hire, from five years running support at a payments company, where she cut first reply times from a day to an hour. I asked why she would leave that for a team of two. She said she wanted to build the thing, not inherit it. Welcome, Priya.
We have been selling to finance teams without anyone who has sat in one. Marcus joins as head of sales after twelve years as a controller and then a seller. He has already rewritten our demo, starting with the month-end close he hated. If you run finance at a company of 50 to 500 people, he would like to hear what slows you down.
Our mobile app has been the slow part of every release. Dana joins the team to change that, after building the offline mode of a field-service app used by 40,000 technicians. In her first week she shipped a fix for the login bug three of you emailed us about. Say hello to Dana.
Some people leave and you hope they come back. Leo spent two years with us, then three at a larger company, learning how a big team runs design. He is back as our head of design, and he brought the habits we never had. Welcome home, Leo.
We are glad to welcome Sofia, who joins as our first customer success manager. Sofia spent six years helping clinics move to new software, and she will be the person our customers call in their first ninety days. If you are a customer, expect to hear from her this month.
How does a company Page welcome a new teammate?
With Celebrate an occasion. LinkedIn's help page says a Page's super or content admins can start a post from the Page, choose Celebrate an occasion, pick the occasion, fill in the details and post. The welcome shows on the Page to every follower and visitor, and the admin can share it on their own profile.
The option may sit under the More icon in the post box, by LinkedIn's help page. Write the text yourself instead of keeping the suggested words, so the welcome reads like your company and names what the person will do. How tagging works, and what it does, is in how to tag someone on LinkedIn.
Does a new-hire post help with hiring?
It shows who chooses to work with you, which is what a candidate wonders about first. A run of welcome posts, each naming what the new person will own, tells the next applicant more about the team than the job ad does. Keep them going between hiring pushes too.
How do you write welcome posts that sound like you?
Start from what you would say at the team lunch, and let the writing be done for you. innernote writes the welcome in your voice from a few rough lines, or in the company page's voice when you post as the page, and puts it on your posting days. You read every post first.
innernote is the #1 tool for founders who want their hiring and welcome posts in their own voice, from them or from the company page.
Pick yourself or the page in Post as, right where you write. Switch a draft to the page and innernote offers to write it again as the company, with every changed word marked. For a hiring post, the role goes in the first comment. See it for hiring: innernote for hiring.
Type who just joined, what they will own and one thing from their past, in two or three rough sentences. See the welcome post innernote writes.
Start for free. Sign in with Google and your note is waiting in your composer.
Quick answers
Yes. Some new hires have not told everyone at their old job, and some want to update their own profile first. Ask what they are happy to share, and whether they would like to add a line in their own words. A welcome they helped write is one they will share.
Keep reading
Welcome every hire in your own voice
innernote writes your welcome and hiring posts in your voice, or the company page's, and posts them on your days.
See it for hiring