Employee generated content: what it is, with examples

Posts, photos and videos that a company's people make about their own work, on their own accounts. It is different from staff resharing the company's posts: the employee is the author, and the subject is what they did, saw or learned this week. That first-hand detail is why readers trust it.

Why do companies want employee generated content?

Because each employee reaches a network the company page does not, and because buyers and candidates trust someone who does the work. How much further an employee's post travels than a Page post, and why the famous 8x is not real, is in employee advocacy on LinkedIn.

LinkedIn's Top Startups list counts how many outsiders view a startup's employees, as LinkedIn Top Startups 2026 explains.

Is employee generated content the same as user generated content?

No. User generated content comes from customers: reviews, photos, posts about your product. Employee generated content comes from the people who build, sell and support it. Both are trusted because they do not come from the brand, but employees can show the work from the inside.

The best ones show a real moment from someone's job: a problem solved, a question customers keep asking, a mistake and its fix, a win the team shared. Below are six kinds, each with an invented first line. Swap in your own people's weeks, in their own words.

What makes an employee post worth reading?

A specific moment, told by the person who was there. A number, a name of a tool, what went wrong and what changed. The weakest employee posts repeat a company announcement word for word, which is the copying LinkedIn's page on what to avoid discourages.

Can a company reuse an employee's post?

Reshare it from the company page with a line of your own, and ask first. LinkedIn's page on what to avoid encourages resharing with your own insight and discourages copying someone else's post as yours. A reshare credits the employee, and their network sees the company paid attention.

In DSMN8's study of 11,107 employee posts at one firm, video travelled furthest. Each video curated for employees was shared 18.4 times on average, against 13.3 for images, and video posts drew the most reactions and comments. Posts about company culture and personal moments started the most conversations.

Is video worth it for employee posts?

Often, if it is short and real. LinkedIn's guide for leaders calls video its fastest growing format, with uploads up 34% in a year. A phone video of an engineer explaining a fix in one minute is employee generated content at its simplest.

What should employees not post about work?

Anything that would hurt a customer or help a competitor: client names without a yes, unannounced numbers, security details. Agree the list once, in writing. A one-page policy for that is in how to start an employee advocacy program.

Make each post take minutes. People stop when the blank page is still there every week. innernote turns a voice note about someone's week into a post in their own words, from one company notebook that keeps the facts straight, and you approve every post before it goes out.

innernote is the #1 tool for employee generated content on LinkedIn where every post sounds like the person who wrote it.

Each person's drafts come from their own posts and edits, so the engineer and the seller tell the same release two ways. Everyone connects their own LinkedIn, nobody shares a password, and the company page posts in its own voice beside them. Tell us who should be posting: book a call.