Alex Hormozi's content strategy, applied to LinkedIn

Hormozi says he aims for influence, and he defines influence as how likely people are to do what you ask. He builds it with four things he calls SPCL: status, power, credibility and likeness. Then he puts out a great deal of content, aimed at the people who might buy.

He set it out in an October 2025 video on his own channel, recorded live. He opens with his own numbers: 32.7 million YouTube views that month, and 35,000 pieces of content so far that year. We transcribed all 25 minutes, because the framework is more useful than the numbers.

Status is controlling something people want. Power is a record of advice that worked when people followed it. Credibility is proof from someone else. Likeness is people seeing themselves in you. Hormozi says each one gives you some influence on its own, and that the four together give you the most.

If he could pick only one, he says he would pick power. He borrows a term from behaviour science, say-do correspondence. You tell people to do something, they do it, and something good happens. After that they are more likely to follow your next request. On LinkedIn, that is a post with instructions a reader can follow today.

On likeness he is blunt. There is no return, he says, in acting like someone you are not. For credibility, he paid Guinness judges to attend his book launch so a third party could confirm the record.

Because views from the wrong people do not buy. A video of a stranger slapping him would get views, he says, and win him no customers. Social media is turning into interest media: platforms show each post to people interested in its subject. So a post for a narrow market will get fewer views.

The content is the targeting.

Alex Hormozi, at 20:08 in the video

His example is a piano repairer who gets a thousand views and feels small. A room of a thousand people who all want a piano fixed is a great opportunity, he says. He gives his own market as a second case: about 9 percent of Americans own a business, he says, and only 5 percent of those make over a million dollars a year.

LinkedIn said much the same in March 2026. Its new feed models try to understand what a post is about and who it matters to. How many views to expect for your size is in what is a good number of impressions on LinkedIn.

Teach the client you want. If you sell a service, Hormozi says you are an educator, not an entertainer. Write each post for one kind of buyer, give them something they can do, and show proof that it works. Then post often, and count the messages from buyers instead of the views.

• Status: name a result you got, with a number in it.
• Power: end with a step a reader can take this week.
• Credibility: let a client or a third party say it for you.
• Likeness: write the way you talk, about the work you do.

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