LinkedIn marketing for startups: the page and the founder.

Give each voice its own job. The founder posts the story, the opinions and what they learn, and the company page posts the product, the news and the proof, each on days you can keep. innernote writes for both in their own voices and puts each on its own days.

Post on it every week, and have the founder share what matters from it. Invite people who already know the company to follow the page. innernote writes the page's posts in its own voice and posts them on its days.

As often as you can keep up in a busy month, on the same days each week. Set those days once on the calendar, and the page's queue fills only with the page's posts. One press puts its ready posts into every open slot at once.

A profile belongs to a person, and a page belongs to a company, run by people with profiles as its admins. In innernote you add the page you run, and pick, on each post, whether it goes out as you or as the page.

No. A page is made and run by people with their own LinkedIn profiles, as its admins. In innernote you connect your own LinkedIn, then add the page you are an Admin or a Content admin of.

No. A LinkedIn page is free to make, and you run it from your own profile as its admin. innernote is where you then write its posts in the company's voice and put them on the page's own days.

The calls they took, the decisions they made and what customers said this week. A CEO's own work is the material, said in their own words. On their own innernote account, a voice note on the way home becomes a post, and posts are written and waiting before a busy week.

Yes. In the page's settings, you choose whether it speaks as the team, saying we, or as its founder, in the first person. The page keeps its own tone and the words it never uses.