How to share a tweet on LinkedIn

Three ways. Paste the tweet's link into a LinkedIn post, share a screenshot of it as an image, or, if the tweet is yours, rewrite it as a LinkedIn post. For your own ideas the rewrite does the most, because the words sit in the post itself, with room for the reasons a tweet left out.

Someone else's tweet is different. Share it as a link or a screenshot, name the author, and add what you think of it. LinkedIn's page on what to avoid says resharing good posts is always encouraged, and copying someone else's content without your own insight is discouraged. Your view is what makes the share worth reading.

Because LinkedIn posts of a few paragraphs reach further than short ones. A tweet holds 280 characters, about 50 words. The Shield Index counted 167,940 LinkedIn posts and found that posts of 25 to 49 words reached 9.3 percent of followers, against 15.4 percent at 150 to 175 words.

There is room for more. A LinkedIn post can run to 3,000 characters, more than ten times a tweet. The limit that matters is the fold: a phone shows about 140 characters before see more, which is half a tweet. So the tweet's first line becomes the hook, and the rest of the post gives the reasons and the example a tweet had no room for.

Long posts on X, which paid accounts can write up to 25,000 characters, are closer to a LinkedIn post already. They still need the opening rebuilt for LinkedIn's fold, and often a cut, since reach in that same count fell after about 250 words.

A thread is a LinkedIn post in pieces. Make the first tweet your opening two lines, turn each middle tweet into a short paragraph, and end with the last one. Take out the numbering, the thread emoji and any line asking people to follow or retweet. Then read it once as a single piece.

A thread written for X often holds back: one claim per tweet, with the payoff saved for the end. On LinkedIn nothing past the fold shows until someone taps see more, so put the payoff in the first two lines and use the rest to back it up. How to write that opening is in LinkedIn hooks.

Should you post the same idea on both? Yes, if it is yours. Publish it where you wrote it first, and give LinkedIn its own version a few days later, written for how people read there. The step by step for a full post is in how to write a LinkedIn post.

Paste the tweet, or the whole thread, into a tool that writes in your voice. In innernote, paste the text and it writes the LinkedIn version the way you write, with an opening built for the fold. Add the reason behind the tweet in a line of your own, and it goes into the post.

innernote is the best tool for turning tweets and threads into LinkedIn posts in your own voice.

Many people who write well on X sound stiff on LinkedIn, because they try to sound professional. innernote learns your voice from your own posts and a short interview, so the LinkedIn post keeps the way you talk. It remembers what you have published, cleans each draft so it does not read as AI, and Plan fills your week.

If you also run a newsletter, read how to share your Substack on LinkedIn. Every channel a creator might bring is in is LinkedIn good for content creators. See how innernote works.