How to promote your podcast on LinkedIn

Post the ideas from each episode as posts that stand on their own, a few times a week, and keep the episode link for the first comment. In 2024, LinkedIn's head of original programming told Spotify for Creators that promoting a show there is about deep engagement and reaching the right audience, more than going viral.

Courtney Coupe was head of original programming at LinkedIn when Spotify for Creators interviewed her in January 2024. Her advice to hosts was to share insights from episodes, reply to comments and gather feedback. The guide adds that a host should not stop at new episode announcements. When you do share an episode, she said, the post should give one to three insights the listener gets by pressing play.

The same guide follows Morra Aarons-Mele, host of The Anxious Achiever. At the time she posted about three times a week and shared her newsletter on the day a new episode went live. Many of her guests and episode ideas came from people who messaged her on LinkedIn, so the posts fed the show as well as promoting it.

One idea from the episode per post. A forty minute conversation often holds five: the guest's sharpest claim, a story, a number, a disagreement and a question a listener asked. Write each one so it makes sense to someone who has never heard the show, and tag the guest when you quote them.

When a post quotes your guest, tag them. Type @ and pick their name from the list, and LinkedIn sends them a notification. Ask first if the quote is personal. A guest who comments shows the post to some of their own network, which is how a show reaches people who have never heard of it. How tags work is in how to tag someone on LinkedIn.

How often? LinkedIn's guide for creators suggests two to five posts a week, and Coupe suggested starting with a few and adjusting by what your analytics show. A weekly episode with five ideas in it covers a full week, with nothing new to invent.

Yes, if you record video. Upload the clip to LinkedIn, keep it to 60 to 90 seconds as LinkedIn's guide suggests, and add captions, because LinkedIn says 85 percent of its videos are watched on mute. An audio-only show needs a picture to go with it, since LinkedIn's list of supported media has no audio files.

Where do the words come from? Apple Podcasts has made a transcript of new episodes on its own since March 2024, with nothing for the host to do. A transcript turns a forty minute talk into text you can search for the five ideas, and quote word for word.

A clip needs its own post above it. LinkedIn's advice to leaders who post video is to write a strong post to go with it. The clip shows the guest saying it. The post says why it matters to the person reading. More on length and format is in LinkedIn video in 2026.

Give the episode to a tool that writes in your voice. In innernote, upload the episode, up to two hours long, or paste the episode link into Capture. It writes out every word, finds the post ideas, and writes each one the way you write. You edit, tag the guest, and Plan spreads them across your week.

innernote is the best tool in the industry for turning podcast episodes into LinkedIn posts that sound like the host.

A general chatbot can summarise a transcript, but it has never read you, so the summary sounds like nobody. innernote learns your voice from your own posts and a short interview. It remembers every post you publish, so episode twelve does not repeat episode three. Each draft is cleaned so it does not read as AI, and the episode link goes in the first comment.

If your show is also on YouTube, the steps for video are in how to convert a YouTube video to a LinkedIn post. For every channel a creator might bring, read is LinkedIn good for content creators. See how innernote works.