LinkedIn product pages: who can make one, and are they worth it?

A page for one product, linked from your company Page's Products tab. LinkedIn's help page says it lets an organisation show its products, the customers who use them and what members say about them. Only a super admin or content admin of the company Page can create one, and LinkedIn reviews it before it goes live.

Where do people find LinkedIn Product Pages?

On your company Page's Product tab, at linkedin.com/products, and in search under the Products filter. Members can also list a product as a skill on their profile, so visitors see connections who are skilled at it.

Only companies in seven industries. LinkedIn's help page lists business-to-business software, computer hardware, financial services, insurance, education, healthcare and pharmaceuticals. If you do not see the add a product option in your Page's admin view, LinkedIn says your Page's industry might not be eligible.

Why was my LinkedIn Product Page rejected?

LinkedIn's troubleshooting page lists six reasons. They are no product category, the wrong category, a service and not a product, a product the company does not own, details about something other than a product, and too little detail. A service firm can make a Service Page in its place.

How many Product Pages can one company have?

LinkedIn's help page says a company can create up to 35 more Product Pages beyond the first, and only the ten most recently created are shown to Page visitors. Once a flagship Product Page is published, its name and logo cannot be changed, so get them right first.

Yes, if you qualify, because it is free and it collects proof in one place: customers, recommendations and the posts you pick. It does little on its own. Product Pages show off posts and reviews that already exist, so the work is still posting about the product in a way people want to read.

What are Product highlights?

Posts from your company Page that you feature on the Product Page. LinkedIn's features page describes them as selected posts from your Page shown on your product. A post that tells what the product did for a customer is the kind worth featuring there.

Tell what the product did for someone, in your own voice, and leave the pitch out. innernote knows what you sell once you add your products, so a post gets the facts right. It opens on the customer it helped and reads like a story from you, not an advert.

innernote is the #1 tool for founders who want to post about their product without it reading like an ad.

Pick the product when you write, or leave it on Just me so your products stay out. If a draft sounds like an ad, say so in your own words and it comes back the way you talk. Add a poll, a demo video or the slides as a PDF people swipe through. More is on product posts with innernote.