LinkedIn Creator Marketplace: what it is and who can use it

A place in Campaign Manager where brands find LinkedIn creators to work with. LinkedIn announced it on 10 June 2026: marketers search vetted creators by topic, check their audience and performance, get their contact details, and turn creator posts about the brand into Thought Leader Ads.

Who can use LinkedIn Creator Marketplace?

Few brands, for now. LinkedIn's announcement says creator search is in alpha, open to select brands and creators in North America, with English content only. Finding organic posts that mention your brand, and self-serve BrandLink video ads, work everywhere. We found no later update from LinkedIn as of 11 November 2026.

How do creators join LinkedIn Creator Marketplace?

They opt in. LinkedIn says creators choose to share their details with brands, pick the posts brands see, set the email and managers brands should contact, and approve how their sponsored posts are used. Its announcement says the rollout to eligible creators has begun, with a tab for paid work on profiles to come.

Because marketers think buyers trust people more than brands. In LinkedIn's 2026 survey of 1,299 B2B marketers, run by YouGov, 82% said creators make a brand more credible with decision makers. Seven in ten said buyers rely more on peers and experts than on content from brands.

Those numbers are marketers' views of buyers, not a measure of buyers. They still explain the spending: when 77% of marketers say buyers must trust a brand before they engage, borrowing a trusted person's voice looks like the fastest way in.

What is the hardest part of working with creators on LinkedIn?

Finding the right ones. LinkedIn's announcement says the biggest hurdle for brands running or considering creator campaigns is finding credible, relevant voices, the gap Creator Marketplace is built to close. Outside its alpha, brands still search by hand or hire a creator agency.

Both, in that order: your own people first, creators once you know what you want said. A creator lends you an audience for a campaign. Your founder and team are the experts buyers want to hear from, and the trust they build stays with the company after the campaign ends.

The two meet in one place. A post by your own employee can be sponsored as a Thought Leader Ad, the same way a creator's can, as LinkedIn Thought Leader Ads explains. A team that already posts well has posts worth paying to spread.

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