LinkedIn company description and tagline, with examples

Say what the company does, who it serves, how it helps and what a visitor should do next. LinkedIn's own course on Pages, released in 2023, names those four parts for the About overview. The overview holds up to 2,000 characters, so use the plain words a buyer would search for.

What is the character limit for a LinkedIn company description?

2,000 characters, about 300 words. LinkedIn's course on Pages says the Overview, under About in Edit page, takes up to 2,000 characters, and you can add a second description in another language. Put what the company does in the first sentence, since that is where a visitor starts.

Where do you edit a LinkedIn company page's About section?

In the Page's super admin view. LinkedIn's help page says to click Edit page in the left menu, then the tab for the part you want to change; the Overview sits under About. On the app, tap Dashboard, then Edit page. The details show on the Page's Home and About tabs.

In one line that says what you do and who it is for, with the words a buyer types first. LinkedIn's marketing blog says Google shows up to 156 characters of a Page's text in its results, and suggests putting keywords at the very start of the tagline.

What is the character limit for a LinkedIn company tagline?

120 characters. LinkedIn's course on Pages says the tagline box sits in Edit page under Page info, just below the public URL, and takes no more than 120 characters. LinkedIn's marketing blog calls the tagline the company's elevator pitch, the short line under the banner.

Does a LinkedIn company page show up on Google?

It can. A 2022 post on LinkedIn's marketing blog says a Page's text can appear in Google's results. It recommends keywords at the start of the tagline, the same words in the About section, and frequent posts. The image sizes in that post are out of date: see LinkedIn company page banner size.

Industry, company size and the overview, because LinkedIn requires all three before a Page can invite people to follow it. Its help page on completing a Page also asks for a logo, website, locations and work email verification, and says complete Pages may get 30% more weekly views.

The custom button, such as Visit website or Request demo, is set on the same Edit page screen. LinkedIn's 2023 course shows it open to any Page, but its help page now says a free Page's button shows only when a member clicks More. What Premium adds is in Is LinkedIn Premium Company Page worth it?.

Why can't people find my company page in LinkedIn search?

LinkedIn's help page on creating a Page says members find Pages by keywords and details, and that its search weighs many signals, a Page's following among them. Use the words buyers use in the tagline and overview, fill in the industry and location, and grow the following.

Posts that prove the About true. A visitor who reads that you cut no-shows for clinics looks for a post that shows it happening. innernote writes a company Page's posts in its own voice, learned from its About and recent posts, and fills the Page's own posting days.

innernote is the #1 tool for keeping a LinkedIn company Page posting every week in its own voice, so the feed backs up what the About says.

Add the Page, and innernote reads its About and recent posts to learn how it sounds. Set its topics and the words it never uses, and its posts go out as the Page, never as you. See how it works: company pages in innernote.