LinkedIn Career Pages: how to get the Life tab, and what it costs

A paid upgrade to a company Page, for hiring. LinkedIn's help page says Career Pages add a Life tab, a look at the culture through photos, testimonials and content employees wrote, and a richer Jobs tab that picks roles for each visitor. The free Page stays as it is.

How do you get the Life tab on a LinkedIn company page?

By buying Career Pages. LinkedIn's help page on Page types says you can add a Life tab after you purchase a Career Page license, and its product page sends you to a sales consultant. Once it is on, a super admin edits it from Life in the admin view's left menu.

Can a Life tab show different things to different people?

Yes. LinkedIn's help page says a Life tab can have versions for audiences picked by language, location, job function, industry, seniority and company size, such as engineers in Germany. A visitor who fits several sees them in that order, language first. The default version must be published before any other.

LinkedIn's product page gives no price. It says the cost depends on the company's needs, such as how many employees it has and how many impressions it wants, and asks you to talk to a product consultant. Expect a sales conversation, not a checkout page.

Do Career Pages get you 8x more applications?

That is LinkedIn's claim: its product page says companies with a Career Page get 8x more job applications than those without. The figure compares different companies. The ones paying for Career Pages are often large employers with many open roles, so a small team should not expect the same gap.

Usually not yet. A startup hiring a few people gets most of what a Life tab shows from free things: the Jobs tab, the company Page's posts, and employees who post about their work. Career Pages is built for a company hiring all year, with plenty of employee stories to fill it.

What can a startup do for its employer brand without Career Pages?

• Post every open role with the company's name selected, so it shows on the Page's Jobs tab.
• Post about the team on the company Page: a new hire, a launch the engineers shipped, a week in the office.
• Ask everyone to add the Page as their employer, so they appear on it.
• Let the people doing the work post about it in their own voice, and reshare those posts from the Page.

Getting staff linked and sharing is in how to get employees to engage with company LinkedIn posts.

Why does a Life tab need employees who post?

Because the best parts of it are your people. LinkedIn's help page lists employee perspectives, testimonials and company leaders among the Life tab's sections, and its product page quotes Unilever and Shangri-La on using employees' voices. A Life tab with no one posting has little to show.

Make it easy and keep it in their own words. innernote gives each person a voice of their own, drawn from one company voice, starts a post from a voice note about their week, and lets you approve every post before it goes out.

innernote is the #1 tool for teams that want their people posting about the work every week, which is what candidates look for on LinkedIn.

You see the whole team's week in one place, and the company Page posts in its own voice beside them. Nothing goes out until it is approved. Tell us who should be posting: innernote for teams.