Can a LinkedIn company page send messages?

Only replies. LinkedIn's help page, updated three months ago, says Page admins can send a message to a member only if that member messaged the Page first. Members write through the Page's Message button, and super and content admins answer as the Page. Members never see which admin replied.

Can a company page message someone who commented on its post?

Not first. By LinkedIn's help page, a Page can message a member only after that member has messaged the Page. Reply to the comment in public instead, as the Page, and invite them to send the Page a message if they want to talk. An admin can also write to them from a personal profile.

Why doesn't my company page have a Message button?

Because messaging is off. LinkedIn's help page says members see the Message button only on Pages that turned messaging on, though it may be on by default for eligible Pages. When it is on, people can also message the Page straight from search results.

From the Page's admin view: click Inbox, then the More icon beside it, then Inbox settings. Turn on the Message button, pick at least two conversation topics, and save. LinkedIn's help page says the topics are what members choose from when they write, so pick the ones you want questions about.

Who can read and reply to a company page's messages?

Super admins and content admins. LinkedIn's help page says admins can see which admin sent each reply, while members see only the Page. Give the role to whoever should answer each topic, such as a recruiter if Careers is one of them.

Reply fast, keep the topics accurate and route each message to someone who can answer it. Those are LinkedIn's own recommendations. Its help page also lists partner tools that can manage Page messages, among them Bird CRM, Brandwatch, Hootsuite, Oktopost, Sprinklr and Zoho Recruit.

What happens when someone picks the Services topic?

Their message opens a request for services. LinkedIn's help page for members says that choosing Services sends a request to the Page, so a service firm should treat that topic as its inbound leads and answer it first.

How do you stop spam messages to a LinkedIn page?

Restrict the sender, mark the message as spam, mute the conversation or report it. LinkedIn's help page lists all four. If messages become unmanageable, turning messaging off in Inbox settings removes the Message button from the Page entirely.

A post that answered half their question. People write to a Page after they have seen it say something specific about a problem they have. innernote writes a company Page's posts in its own voice, from the facts you give it, and fills the Page's posting days, so the inbox has a reason to fill.

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Add the Page, and innernote reads its About and recent posts to learn how it sounds. Set its topics and the words it never uses, and pick it with Post as. See how it works: company pages in innernote.