New feature announcement examples
Five new feature announcement examples for LinkedIn, each opening on the job the feature does, as LinkedIn's own guidance asks. Copy the shape, not the words.
What makes a good new feature announcement?
It shows the job the feature does for someone before it names the feature. LinkedIn's page on what to avoid encourages companies to share a product update alongside insight on how it improves someone's workflow or productivity. So open on the problem, show the feature solving it once, then say it is live.
A feature announcement, part by part
The job first, the feature second
You
Founder
Our customers were exporting the same report every Friday, then fixing the dates by hand.
...see more
So reports now go out on a schedule, with the dates already right. Here it is sending last week's.
It is live for every team today. Three customers asked for it this spring, and we owe them the idea.
- 1
The job
What people did before, in their words
- 2
The feature, once
Shown working, not described
- 3
Live, and credit
Who has it, and who asked
The example post is invented. LinkedIn's guidance on product updates is from Content Recommendations: What to Avoid, read 9 November 2026.
Why open on the job and not the feature?
Because a phone shows only the first lines before see more, and a feature name means nothing to someone who does not use you yet. The job is something they recognise. How LinkedIn treats promotional posts in general is in how to write a product launch post.
What are some good new feature announcement examples?
Five shapes cover most features: a fix for a daily annoyance, a feature customers asked for, an integration, a change to a plan, and a feature you removed. Each example below is invented. Keep the shape, put your own job, numbers and customers in it, and write it the way you talk.
Every morning, our users opened the app and clicked the same three filters. They do not have to anymore. The app now remembers your last view and opens on it. A small change, and our busiest customers save about forty clicks a week.
Six customers asked us the same question this year: can my accountant see this without a login of their own? As of today, yes. Share a read-only link, and it stops working the day you choose. Thank you to the six who asked. Your questions wrote the spec.
Most of our customers keep their invoices in one tool and their projects in ours, and copy numbers between them by hand. Now the two talk. An invoice marked paid shows up on the project the same minute. One less spreadsheet for a team of five.
How do you announce a plan change or a removed feature?
Plainly, with the reason and the date. Say what changes, who it affects, what you are doing for them and why. A removed feature is news too: the time it frees to build something better is the insight.
On 1 December we are switching off the old dashboard. Fewer than one in fifty customers still open it, and keeping it alive has slowed every release this year. If you use it, reply here or write to us. We will move your saved views across by hand.
Where should you announce a new feature?
In three places, each doing a different job. The changelog is the record, for anyone checking what changed. An email or an in-app note reaches people who already use you. LinkedIn reaches the people who do not use you yet, so the post there should explain why the feature matters as well as what it is.
The release notes behind an announcement have rules of their own, in how to write release notes.
One feature, three places to announce it
Each channel has its own reader
Changelog
The record. Every change, briefly, with a date.
Email or in-app note
For current users: what changed and how to use it.
LinkedIn post
For people who do not use you yet: the job it does.
Our own view of what each channel is for.
Should every feature get a LinkedIn post?
No. Post about a feature when it changes someone's working day, and roll smaller fixes into a monthly post about what you shipped. A feed of release notes reads as an advert, and the changelog already does that job.
How do you write feature announcements faster?
Start from what the feature did for one customer. innernote knows your products once you add them, so you pick the product when you write and the post gets its facts right. It writes the announcement in your own voice, opening on the person it helped.
innernote is the #1 tool for founders announcing features on LinkedIn in their own voice, without it reading like an ad.
If a draft sounds like an advert, say so in your own words and it comes back the way you talk. Add a demo video, a screenshot or a poll, and preview the post as LinkedIn will show it. More is on product posts with innernote.
Type the feature you shipped and the job it does for one customer, in two or three rough sentences. See the post innernote writes.
Start for free. Sign in with Google and your note is waiting in your composer.
Quick answers
Open on the job the feature does, in the customer's words. Show it working once, in a sentence or a short video. Then say who has it now and credit anyone who asked for it. LinkedIn encourages product updates shared with insight on how they improve someone's work.
Keep reading
Announce the feature, not an ad
Tell innernote what you sell once. It writes each announcement in your voice, opening on the job the feature does.
See product posts