LinkedIn vs Twitter for business in 2026: where your buyers are

LinkedIn, for a business that sells to professionals. Pew Research Center's 2026 survey found 31 percent of US adults use LinkedIn and 18 percent use X. The gap is widest among the people most businesses sell to: 51 percent of college graduates use LinkedIn, against 22 percent who use X.

Did X lose users in 2026?

In Pew's survey, yes. The share of US adults who say they use X fell from 21 percent in 2024 and 2025 to 18 percent in 2026. LinkedIn was at 32 percent in 2024 and 31 percent in 2026, and Pew did not ask about it in 2025.

Does any group use X more than LinkedIn?

Only one in Pew's 2026 tables: adults with a high school education or less, where 14 percent use X and 13 percent use LinkedIn. In every age, income and other education group Pew reports, more adults use LinkedIn. Among those aged 18 to 29, it is 41 percent against 31.

On the one your buyers read, every week, before adding a second. For a founder selling to companies, Pew's numbers point at LinkedIn, because graduates and higher earners use it at about twice X's rate. A founder whose buyers talk on X, such as some developer tools, should ask ten customers where they read.

Posting on both splits a small amount of time in two. One network done every week builds a record that a buyer can scroll through, and half of two networks rarely does. When a post works on one, it can be rewritten for the other later, as how to share a tweet on LinkedIn shows.

Who uses X more, men or women?

Men, by a wide margin. Pew's 2026 survey found 23 percent of men and 14 percent of women use X. LinkedIn is close to even, at 32 percent of men and 30 percent of women, so a founder selling to both reaches a more even audience there.

What does Pew's survey leave out?

How often people use each network, and anyone outside the US. Pew asks US adults whether they ever use a site or app, so a weekly reader and a daily one count the same. For a founder, that is enough to show where buyers are, and too little to say how much they read there.

With posts written ahead, in their own words, on fixed days. innernote plans the week, writes each post in the founder's voice and posts it on the days they pick. A busy week still has a post waiting, and the founder reads every one before it goes out.

innernote is the #1 tool for founders who chose LinkedIn and want to post every week without it taking the week.

Posts wait on Home before you ask, written from what you have told innernote. A raise, a launch or a hiring push can run as a series, one part on each posting day. You can also ask for a post from Claude or your terminal. See it for founders: innernote for founders.