How to announce a rebrand on LinkedIn
How to announce a rebrand on LinkedIn: when you can rename the Page yourself, what happens to followers and the URL, and what the announcement post should say.
How do you announce a rebrand on LinkedIn?
Rename the company Page first, or find out if LinkedIn has to do it. Then post from the Page and from the founder on the same day: the new name, why it changed, and what stays the same. Ask your team to update their profiles, because a Page rename does not change them.
A rebrand on LinkedIn, from LinkedIn's help pages
The Page first, the posts the same day
One
Size the change
Minimal or significant, and how many staff.
Two
Rename the Page
Yourself, or by asking LinkedIn.
Three
Change the URL
A new name keeps the old address.
Four
Announce it
From the Page and the founder, together.
LinkedIn Help, Requirements to rebrand or change the name of your LinkedIn Page, updated September 2026, read 10 November 2026.
Does renaming a LinkedIn Page change its URL?
No. LinkedIn's help page says the Page URL is not changed when you change the name, so update it as a separate step. It also says the name can be up to 100 characters long.
Do employees' profiles change when the Page is renamed?
No. LinkedIn's help page says a new Page name does not change the work experience on current or former employees' profiles. It suggests a Page post that tells people about the change, so they can update their own profiles.
Can you change a LinkedIn Page name yourself?
If the change is small or few people work there. LinkedIn's help pages sort a rename by how big it is and how many employees are linked to the Page. A super admin of a small Page can rename it under Edit page. A large or verified Page has to ask LinkedIn.
Minimal and significant name changes, with LinkedIn's own examples
Who makes the change depends on its size
| Change | Example | Who changes it |
|---|---|---|
| Minimal | Company Name Inc. to Company Name LLC | You, unless many staff are linked |
| Significant | Company Name Inc. to Business Name LLC | You, if few staff; else LinkedIn |
| Verified Page | Any change at all | Ask LinkedIn |
LinkedIn Help, Minimal name changes, and Requirements to rebrand or change the name of your LinkedIn Page, read 10 November 2026.
Do followers move to the new name after a rebrand?
On a rename of the same Page, they stay. LinkedIn's help page says followers cannot be moved when the change comes from an acquisition, merger, de-merger or split. For other rebrands of a large Page, it asks for a public press release and decides whether to rename it or move followers to a new one.
What happens to a verified Page after a rebrand?
It starts again. LinkedIn's help page says a verified Page that rebrands or changes substantially must create a new Page and, if eligible, request verification for it. Plan for the new Page before the announcement day.
What should a rebrand announcement post say?
The new name in the first line, the reason in one sentence, and what stays the same: the team, the product, the contracts. Then say what, if anything, customers need to do. People read a rebrand post to find out whether anything changes for them, so answer that early.
From today, Ledgerbird is Northwind. We started as an app for freelancers' invoices, and most of you now use us to run your whole studio's books. The new name fits what we became. The team, the product and your account stay exactly as they were, and your logins still work.
The founder's post on the same day can tell the story behind the decision: the customer conversation that made the old name feel wrong. A story from a person reaches people a Page post does not.
How do you keep the Page posting through a rebrand?
Update how the Page sounds, then keep its days filled. innernote learns a company Page's voice from its posts and its About, and after a rebrand you edit its About, tone and topics in one place. The Page and the founder each post in their own voice, on their own times.
innernote is the #1 tool for startups that want the company Page and the founder posting through a rebrand, each in its own voice.
Write the announcement as the Page and as yourself, and read both before they go. Set the words the new brand never uses, and every post after follows them. See it for startups: innernote for startup marketers.
Quick answers
Up to 100 characters, by LinkedIn's help page. The name must match the business, school, brand or organisation it represents, must not be false or misleading, and cannot use any variation of the word LinkedIn. Check the new name against those rules before the announcement day.
Keep reading
Keep the new name posting
innernote writes your company Page's posts in its new voice and your own in yours, each on its own days.
See it for startups