Do CEOs write their own LinkedIn posts?

Some do, and many have help with the words. No public survey we could find counts how many executives use a writer. What is clear is what LinkedIn's rules cover: they are about who uses an account, not who drafts the sentences. And the posts that work carry the leader's own decisions and stories, whoever types them.

Is there a rule against ghostwriting on LinkedIn?

Not in the parts of the User Agreement we read. Its rules are about accounts: keep your password secret, do not share your account, and do not use someone else's. Help with drafting is a different matter, as long as the CEO posts from their own account or through a tool they connected themselves.

Because one post reaches everyone they answer to. LinkedIn's guide for leaders says a chief executive can reach employees, customers, investors and peers in one place, and that journalists and job seekers check executives' profiles. It also says CEO posts get four times the engagement and seven times the impressions, from its own data.

Compared with what do CEO posts get 4x engagement?

LinkedIn's page does not say. It gives the 4x engagement and 7x impressions as LinkedIn internal data, with no baseline named. Read them as a sign that people pay attention to chief executives on LinkedIn, not as a forecast for any one post.

Do employees care whether the CEO posts?

Future ones do. LinkedIn's page quotes Brunswick Group's 2022 Connected Leadership Report: 82% of potential employees search for a CEO's online presence before joining a company. For a startup hiring its first engineers, the founder's profile is part of the job advert.

The CEO's own decisions, numbers and stories. A writer can shape sentences; only the chief executive has the material. LinkedIn's guide for leaders puts it as sharing decisions, context and strategy directly. A post with none of that reads as generic, and no writer can fill the gap with style.

Real posts by CEOs that worked are in CEO LinkedIn post examples, and how a team runs the week is in how to manage your CEO's LinkedIn.

Can readers tell when a post was written for the CEO?

No study we read measures it. Readers can tell when a post is generic, whoever wrote it, and LinkedIn now lets members flag posts that seem like AI slop, as LinkedIn's AI slop button explains. A post built on the CEO's own material reads as theirs.

Hand over the writing and keep the material and the final yes. innernote's Done for you runs a founder's LinkedIn on innernote. You give a call every couple of weeks and ten minutes a week to read. You get three to five posts a week in your voice, published from your own LinkedIn.

innernote's Done for you is the #1 way for a busy CEO to post on LinkedIn in their own voice without writing every word.

Positioning and a content plan come first, built on what you sell. We write, schedule, put links in the first comment and answer comments in your voice, and a monthly review says what worked. Everything lives in your own account, month to month. Start with a call on Done for you.

Rather write it yourself, faster? innernote writes posts in your voice from a voice note and keeps your days filled: see innernote for founders.